Three examples why Twitter still matters today, more than ever, and where it’s headed

flock of birds

Twitter is dead. Twitter is useless. Twitter is just for celebrities / trolls / prOn. (And walruses too, apparently.) Its signal-to-noise ratio is only slightly better than a nuclear explosion. Its growth has plateaued; nobody knows how to use it; it’s going to be acquired (and shut down); and in any event, it just plain doesn’t matter.

Except that it isn’t useless — not even slightly — and it does matter. It matters a lot. Arguably even more today, in the twilight of 2016, than when it first hatched, an incredible 10 years ago. Because nothing — no medium; no website; no blog; and no, not even Facebook — can rival it for the astonishing speed with which news and information propagates through the ether of the Twitterverse; the dependence of millions for its ability to quickly and easily communicate en masse; and the reliance by news and media agencies around the world to disseminate information to their legions of faithful followers.

Here are just three powerful examples of how Twitter has not only improved the world in which we live, but is in fact a very real and necessary thing in our digital and ever-connected world; a thing upon which we are now more or less dependent — at least for certain things — whether we realize it or not.

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How to use Twibble to get the most value out of Twitter

twibble homepage

Twibble is designed to do three things very well, and very easily:

  1. Ensure your twitter account is always tweeting interesting, relevant content
  2. Increase engagement with your followers
  3. Gain you more followers

Last time, we talked about how you can use Twitter with Twibble, and ended up explaining the logic behind what it means to “get the most” out of Twitter.

Today we’ll go full circle and explain exactly how Twibble works, how to use it, and how Twibble was designed to achieve that aforementioned goal of “getting the most” out of Twitter.

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How to use Twitter with Twibble

baby ducks following mama

It’s a valid question: how to use Twitter, and more specifically, how to use Twitter with Twibble? But to answer this question requires one to step back and look at the Twitterverse in its entirety, and to understand who uses Twitter; why they use it; and ultimately, how you use Twitter. So let’s start there, shall we?

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How to Boost Your Twitter Engagement & Following in 5 Simple Steps!

How to Boost Your Twitter Engagement & Following in 5 Simple Steps!

This is a guest post by Mike Glover

It’s no secret, if you become a big enough deal on Twitter, you can write your own ticket!  But how does one do that?  How does an ordinary person boost their twitter engagement and following and become one of those influential people on Twitter?  Sure, you could get lucky one day and end up on TV or get a book deal, but the odds of either of those happening are getting smaller and smaller every day.  So if you want to become a Twitter Influencer, you have got to put in the work and build your community through sharing quality content and engagement!  Here are a few tips that might help along the way.

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Announcing Twibble Standard, 17%-off yearly plans, starting at just $8.33/month!

Twibble Standard Pricing Table - YEARLY

Dear Twibblers,

Some of you have been with us since we launched back in 2014, some of you joined us just moments ago. Either way, we are grateful for your support and to have you with us today.

After a tremendous amount of constructive customer feedback (thank you for that!) and careful analysis over the past two months, we’ve decided to introduce a new plan in order to better serve you and help cover our ever-escalating costs.

Slotted between the free Twibble Basic and $15 Twibble Pro plans, both Twibble Standard and Twibble Pro will now be available on both monthly and yearly plans.

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Five powerful ways to use Twitter to find jobs and talent

Twitter for Jobs and Talent

Accurately and efficiently matching jobs with the best talent is a seemingly unsolvable problem that’s plagued employers and (potential) employees since the dawn of time. Besides the fundamental noise problem — job seekers applying to jobs for which they’re not even properly qualified — is the two-sided visibility issue: ensuring that jobs get noticed by more and better qualified candidates; and on the flip side, that candidates can be more easily discovered for the appropriate jobs.

As a job search tool, Twitter is definitely a hit or (mostly) miss proposition: the nature of Twitter’s timeline means tweets are by definition a fleeting moment in time, so hoping to be discovered by a hiring manager on Twitter is only slightly more probable than looking up at just the right moment to spot a meteor streaking across the night sky.

Fortunately, there are a few useful tips and tricks that can increase your odds of better leveraging Twitter not only to find talent, but to find jobs, too.

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How we increased prices AND demand, and broke economics

snobbery good graph2

All things being equal — or “ceteris paribus,” as Professor Swanson, my phenomenally awesome yet brutally, infamously hard UCLA economics professor corrected us in our first Econ 1 lecture — if prices go up, demand goes down; if prices go down, demand goes up. This “first rule of economics” is pretty intuitive stuff, and I certainly didn’t need my BA in Econ to teach me that. Weird exceptions aside — like so-called “snobbery goods,” such as fancy cars and jewelry, for which inflated prices likewise inflate demand — this general rules tends to hold true fairly universally.

So you can imagine our dilemma then, when we discovered that we needed to increase our prices by a whopping 50%, to $15 per month from $10 per month. Not a small increase, then. And if indeed Prof. Swanson’s lectures held true, then surely increasing prices by 50% would result in a reciprocal decrease by 50% in subscribed customers, and we’d be exactly where we started. All was not looking well then.

And that wasn’t the half of it: this wasn’t just a problem of increasing prices for future customers; we needed to increase prices for current users, too, users who should otherwise have fairly expected to be grandfathered in at their original $10 per month price point.

Thing is though, we didn’t have a choice. The finances just wouldn’t have it any other way.

And so we did it. We increased our prices by 50% not only for future customers, but for our existing customers as well. And remarkably, inexplicably, and against all odds — never mind the beautiful laws of economics — we saw nary a dip in demand; in fact, if anything, we’ve seen a slight up-tick in demand.

This then is the unlikely story of how we increased prices, and demand, and broke economics.

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How Twibble got me back on Twitter with 40,000 followers in 14 months

guest-twibble-growth

This is an unsolicited guest post written by Mike Glover, Digital Marketing Strategist, who tweets about inbound marketing & SEO. He’s the Content & Social Media Manager at ECPI University in Virginia, and he’s Hubspot Inbound Marketing Certified. You can follow Mike on Twitter at @Inbound_Mike.

I remember it like it was yesterday.  Setting up my Twitter account and Tweeting that first Tweet on Twitter.  It was Friday, September 17, 2010, and it was like magic!  I had mostly ignored Twitter previous to this day, but on this day, Twitter became a part of me, and me, a part of it.  I dove in head first and was all in!

Mainly inspired by Scott Stratten of UnMarketing, my goal was modest enough, take Twitter by storm, show them who I was and become an overnight social media sensation!  Or at a minimum, grow my personal brand enough that I could start public speaking at some of the better-known SEO, SEM, and Content Marketing trade shows and get my name out there.  Maybe I was thinking I could go into consulting, and a large Twitter following would catapult me into that career along with a large client list that would be willing to spend thousands of dollars just for my opinion…HA!   

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How your startup can raise prices without pissing off your customers

rising prices ahead

It goes without saying, especially for startups, that you need to engage your customers. Like, really, actually engage them, especially when it comes to things like customer support, technical glitches, billing issues, and so on.

Thing is though, this sort of engagement is passive and reactive. If you really want to one-up your competition, go one step further: be proactive, be preventative, and include them in your startup’s most crucial decision-making moments. Like raising prices.

Here’s how to do it. And why.

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The 5 best ways to actually engage your startup’s customers

easter-island-2

There are more articles on leadership and best practices for running a startup written every second than there are sheep in Ireland stripped of their fleece every month. Just check out the various channels on LinkedIn Pulse and have a look. So you’d imagine, then, that every nuanced tip, trick, and fiendish work of magic to ensuring your startup’s success would be well known and understood by every entrepreneur and business owner in the entire universe.

And you’d be wrong.

Because, you see, while the myriad bits of advice are all well and good, and, to be sure, generally quite spot on, there’s one critically important point that, while touched upon by all who write such things, is catastrophically lacking in detail; the sort of detail without which you might as well not even be told about it in the first place.

Imagine trying to follow a recipe — dice 2 onions, melt 3 tablespoons of butter, sear the steak — and then simply, without any additional information at all, cook the fois gras. Nothing else. Just “cook the fois gras.” This would be the culinary equivalent of explaining to somehow how to build an airplane where the 738th step says simply “build engine.”

And that’s precisely the sort of problem with articles on how best to run your startup: while they go into excruciatingly particular detail on just about every possible tactic, they invariably end up, at some point, at Tip #3: engage your customers, which is usually a paragraph or two simply reiterating that you should, in fact, go out of your way to, well, engage your customers, without actually explaining how to engage them, or offering any practicable, actionable ways to do so.

So then. Let’s fix that. Behold: the five ways to actually engage your startup’s customers. Like really, actually engage them.

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