Requiem for Twitterfeed: why a startup competitor’s loss is a time for grief, and not celebration


We launched Twibble the 24th of April, 2014. As many of you know, Twibble was an accident, born from the crumbling ashes of our previous startup, Venturocket, for which we’d raised $700K. So we know a thing or two about failure. Like, for instance, that it hurts. Painfully. It’s a tear-wrenchingly, nose-bleedingly, agonizing experience that I’d wish on no one.

Not even a direct competitor.

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How Twibble got me back on Twitter with 40,000 followers in 14 months


This is an unsolicited guest post written by Mike Glover, Digital Marketing Strategist, who tweets about inbound marketing & SEO. He’s the Content & Social Media Manager at ECPI University in Virginia, and he’s Hubspot Inbound Marketing Certified. You can follow Mike on Twitter at @Inbound_Mike.

I remember it like it was yesterday.  Setting up my Twitter account and Tweeting that first Tweet on Twitter.  It was Friday, September 17, 2010, and it was like magic!  I had mostly ignored Twitter previous to this day, but on this day, Twitter became a part of me, and me, a part of it.  I dove in head first and was all in!

Mainly inspired by Scott Stratten of UnMarketing, my goal was modest enough, take Twitter by storm, show them who I was and become an overnight social media sensation!  Or at a minimum, grow my personal brand enough that I could start public speaking at some of the better-known SEO, SEM, and Content Marketing trade shows and get my name out there.  Maybe I was thinking I could go into consulting, and a large Twitter following would catapult me into that career along with a large client list that would be willing to spend thousands of dollars just for my opinion…HA!   

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How your startup can raise prices without pissing off your customers

rising prices ahead

It goes without saying, especially for startups, that you need to engage your customers. Like, really, actually engage them, especially when it comes to things like customer support, technical glitches, billing issues, and so on.

Thing is though, this sort of engagement is passive and reactive. If you really want to one-up your competition, go one step further: be proactive, be preventative, and include them in your startup’s most crucial decision-making moments. Like raising prices.

Here’s how to do it. And why.

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The 5 best ways to actually engage your startup’s customers

There are more articles on leadership and best practices for running a startup written every second than there are sheep in Ireland stripped of their fleece every month. Just check out the various channels on LinkedIn Pulse and have a look. So you’d imagine, then, that every nuanced tip, trick, and fiendish work of magic to ensuring your startup’s success would be well known and understood by every entrepreneur and business owner in the entire universe.

And you’d be wrong.

Because, you see, while the myriad bits of advice are all well and good, and, to be sure, generally quite spot on, there’s one critically important point that, while touched upon by all who write such things, is catastrophically lacking in detail; the sort of detail without which you might as well not even be told about it in the first place.

Imagine trying to follow a recipe — dice 2 onions, melt 3 tablespoons of butter, sear the steak — and then simply, without any additional information at all, cook the fois gras. Nothing else. Just “cook the fois gras.” This would be the culinary equivalent of explaining to somehow how to build an airplane where the 738th step says simply “build engine.”

And that’s precisely the sort of problem with articles on how best to run your startup: while they go into excruciatingly particular detail on just about every possible tactic, they invariably end up, at some point, at Tip #3: engage your customers, which is usually a paragraph or two simply reiterating that you should, in fact, go out of your way to, well, engage your customers, without actually explaining how to engage them, or offering any practicable, actionable ways to do so.

So then. Let’s fix that. Behold: the five ways to actually engage your startup’s customers. Like really, actually engage them.

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