We were genuinely sorry to hear the news that our friendly competitor Twitterfeed would be shutting down on Halloween; in fact, we even wrote them a nice little piece called Requiem for Twitterfeed: why a startup competitor’s loss is a time for grief, and not celebration. Give it a read, we think you’ll like it.
We know that the ability to easily manage and schedule RSS content from blogs — yours as well as others’ — is an incredibly important function in your daily lives and careers, and that it’s a tremendous amount of work to set up. So we can imagine the frustration this transition period must be for you, and we want to make it as painless as possible.
So what follows is a simple 3-step walk-through of getting started with Twibble and adding your first feed. If you want a more detailed 10-step primer with an accompanying video, please click here.
But first, a few quick highlights about Twibble:
Twibble is designed to do three things very well, and very easily:
- Ensure your twitter account is always tweeting interesting, relevant content
- Increase engagement with your followers
- Gain you more followers
Last time, we talked about how you can use Twitter with Twibble, and ended up explaining the logic behind what it means to “get the most” out of Twitter.
Today we’ll go full circle and explain exactly how Twibble works, how to use it, and how Twibble was designed to achieve that aforementioned goal of “getting the most” out of Twitter.
Some of you have been with us since we launched back in 2014, some of you joined us just moments ago. Either way, we are grateful for your support and to have you with us today.
After a tremendous amount of constructive customer feedback (thank you for that!) and careful analysis over the past two months, we’ve decided to introduce a new plan in order to better serve you and help cover our ever-escalating costs.
Slotted between the free Twibble Basic and $15 Twibble Pro plans, both Twibble Standard and Twibble Pro will now be available on both monthly and yearly plans.
All things being equal — or “ceteris paribus,” as Professor Swanson, my phenomenally awesome yet brutally, infamously hard UCLA economics professor corrected us in our first Econ 1 lecture — if prices go up, demand goes down; if prices go down, demand goes up. This “first rule of economics” is pretty intuitive stuff, and I certainly didn’t need my BA in Econ to teach me that. Weird exceptions aside — like so-called “snobbery goods,” such as fancy cars and jewelry, for which inflated prices likewise inflate demand — this general rules tends to hold true fairly universally.
So you can imagine our dilemma then, when we discovered that we needed to increase our prices by a whopping 50%, to $15 per month from $10 per month. Not a small increase, then. And if indeed Prof. Swanson’s lectures held true, then surely increasing prices by 50% would result in a reciprocal decrease by 50% in subscribed customers, and we’d be exactly where we started. All was not looking well then.
And that wasn’t the half of it: this wasn’t just a problem of increasing prices for future customers; we needed to increase prices for current users, too, users who should otherwise have fairly expected to be grandfathered in at their original $10 per month price point.
Thing is though, we didn’t have a choice. The finances just wouldn’t have it any other way.
And so we did it. We increased our prices by 50% not only for future customers, but for our existing customers as well. And remarkably, inexplicably, and against all odds — never mind the beautiful laws of economics — we saw nary a dip in demand; in fact, if anything, we’ve seen a slight up-tick in demand.
This then is the unlikely story of how we increased prices, and demand, and broke economics.