How Grew to Over 9 Million Users In Less Than 3 Years

Unfollowers (UF) is a social network management application that allows you to see who unfollowed you, who doesn’t follow you back, who is fake, who is inactive or spam. The application allows you to connect your Twitter, Instagram or Facebook account to then optimize your accounts to better your social networks. It is currently used by over 9 million people worldwide.

In response to the strong user demand, Unfollowers released the Unfollowers Android Application in April 2013 and is available in 8 different languages (English, Arabic, Indonesian, Japanese, Russian, Spanish, Portuguese, Italian). Over the 3 months it has spent in the Play Store, it has been downloaded more than 1 million times. Owing to its clean design and intuitive UI, the app currently holds a 4.5 star rating and has garnered rave reviews from users.

Unfollowers was created in May of 2011 by Tushar Mahajan with the help of his brother Rishabh Mahajan in the town of Amritsar, Punjab in North India, home of the exquisitely beautiful Golden Temple.

Because of Tushar’s phenomenal success building and growing UF, we thought it would be great to interview him and share his experience and insights with the world. So you can imagine our pleasant surprise when he agreed to take some time from his busy schedule to talk with us; and today, we’re very excited to share with you this interview.

Tushar casts light on the otherwise dark and often uncertain topics surrounding the building and growth of social media tools. So a huge thank you to Tushar for his valuable feedback!

Continue reading

3 Killer Tips & Tricks to Easily Master Twitter

Twitter is a curious thing. Over a billion accounts; yet only 250 million active users. A seemingly arbitrary 140 character limit; not quite the 160 of, say, SMS, as pioneered by Nokia in the 1990s. And with seemingly no rhyme or reason to its inexorable news feed flooding you with a veritable cacophony of communication, you wouldn’t be blamed for tossing it aside as little more than an absurd bit of social media excess; the whipped cream heaped atop an otherwise sufficiently fat-laden ice cream sundae.

But you would be wrong. Because, you see, Twitter is more than just whipped cream, a mind bogglingly, face distortingly powerful thing indeed, but only once you familiarize yourself with the following 3 things you need to know to easily master Twitter:

Continue reading

Is Twitter Automation Bad?

Managing your social media accounts can be very time consuming. That is why most companies that have the resources available usually hire a social media marketing person to handle the load. It’s a lot of research, scheduling and engagement. That’s why some people (especially those who are bootstrapping a business) need to manage their social presence themselves. This can be a huge ordeal if you don’t know what you’re doing. That’s why some look towards automation tools. Continue reading

[REPORT] Twitter Statistics for 2014

If you’re like me and are curious about the state of Twitter as of May 2014, you’ve found the right place. It’s important to know Twitter statistics to understand why exactly Twitter is such a great platform for marketing. Although as marketers we still should look at Facebook, Twitter offers something much different.

With Twitter, it’s much easier to create several popular accounts whereas on Facebook, usually a user will have only one Facebook Account but maybe a couple pages.

Continue reading

3 Best Tools to Gain More Twitter Followers

Gaining Twitter followers is no easy task. Well, for some anyways. There are many articles on the subject of gaining Twitter followers, but in this article I’ve boiled down the 3 best tools and services to jumpstart your Twitter marketing efforts and gain a following fast.

It is important to note that follower count is only a number. What really matters is engagement. I’ll talk about  that in a future blog post. So for now, here are the 3 best tools to gain more Twitter followers.

Continue reading