Accurately and efficiently matching jobs with the best talent is a seemingly unsolvable problem that’s plagued employers and (potential) employees since the dawn of time. Besides the fundamental noise problem — job seekers applying to jobs for which they’re not even properly qualified — is the two-sided visibility issue: ensuring that jobs get noticed by more and better qualified candidates; and on the flip side, that candidates can be more easily discovered for the appropriate jobs.
As a job search tool, Twitter is definitely a hit or (mostly) miss proposition: the nature of Twitter’s timeline means tweets are by definition a fleeting moment in time, so hoping to be discovered by a hiring manager on Twitter is only slightly more probable than looking up at just the right moment to spot a meteor streaking across the night sky.
Fortunately, there are a few useful tips and tricks that can increase your odds of better leveraging Twitter not only to find talent, but to find jobs, too.
1. Blog about your new job openings, and tweet the articles
Finding talent needs to be a two-way street: it’s not just job seekers that need to market themselves appropriately, it’s hiring mangers, too, or rather, the jobs they post on behalf of the company.
One of the most frustrating things for job seekers is the coma-inducing blandness, vagueness, and generally scripted job descriptions of so many companies’ job listings. And woe betide that job asking for “team players,” “self-starters,” and other utterly useless terminology. (Same goes for job seekers: stop saying these things!)
Solution? Make a story out of it. Seriously, just write an article — it doesn’t need to be long — for each and every job opening you wish to fill. Think of this as basically a more fleshed out version of your otherwise dull and boring job description. Make a story out of it, and make people excited not only for your company, but for that particular job. Describe not only the company culture and job requirements, but describe a day in the life of [insert job title] at [your company].
Publish, tweet, repeat.
2. Follow hiring managers / interesting candidates
This should go without saying, but it’s worth mentioning just in case: if you’re a job seeker, don’t just follow the company you’re interested in joining, follow the hiring managers themselves. This allows for several courses of action: (1) they may follow you back; (2) it will enable you to engage them whenever they tweet interesting content, further (potentially) alerting them to their existence.
How do you find them? Easy: just use LinkedIn to search employees (by type, if you’re on a Premium plan) of the company you’re interested in. Added bonus: click into the hiring managers’ profiles: they’ll see that you viewed their profile, and perhaps check you out in return. Two birds with one stone, then.
On the flip side, if you’re a hiring manager, you should use Twitter to follow interesting candidates. This is especially important to discover so-called “passive candidates,” those who are currently employed but perhaps willing to make a move.
3. Use relevant #hashtags and images
Related to the above two tips is making sure always to use relevant #hashtags and, of course, images. Buffer, citing research by Dan Zarrella, blogged about the astonishing benefit to including tweets in images.
In this case, use #hashtags related to to the job position. For example, if you’re hiring a designer at a startup, include #designer #startup at a bare minimum, and be sure to attach at least one or two images showing your office, your company culture, and ideally, even a photo of exactly where the candidate will be sitting. You can even draw an arrow pointing to where they’ll be sitting for good measure.
4. Blog and tweet whatever interesting content you write
Job seekers especially should always be creating content online. If you’re a designer, post your work to sites like Dribbble. If you’re a writer, Medium is a great new platform (I’m on there too), and you’d absolutely be shooting yourself in the foot not to showcase your knowledge on Quora (like yours truly).
Then, make sure to keep your Twitter feed fresh by tweeting all new content on those various platforms as soon as they become available; ideally, tweet older content also, as it’s always a good idea to recycle content now and then. Twibble can easily help accomplish this. In fact, we just discovered — like, five minutes ago — that we even work with Quora so you can automatically tweet all your Quora answers.
Here’s an example using my own Quora Answers feed through Twibble, in this case, the “subscribe to my feed” tweet:
— Marc Hoag (@MarcHoag) April 6, 2016
And here’s an example tweet of one of my Quora answers, pulling an image from within the answer itself:
— Marc Hoag (@MarcHoag) April 7, 2016
5. If you’re a job site, tweet new job listings and new candidates’ profiles
This was the original reason we built Twibble: we needed a tool for our previous startup — a platform for algorithmically connecting job seekers with only the jobs for which they were actually qualified — to automatically share all job listings and new job seekers on Twitter. By propagating both job listings and job seekers through the Twitterverse, the idea was to increase not only visibility of new job listings, but also, for the first time ever, to give job seekers real public visibility to interested employers.
So we basically RSS-ified our job listings and job seekers, and then fed that data through Twibble which then tweeted the content. Combined with the aforementioned relevant #hashtags and images, this is a hugely useful way to get more eyeballs on both job listings and, for job seekers, on your own profile.
While this is an admittedly slightly more technical hack, one of your company’s web developers should be able to easily create an RSS feed of your job listings. And if you’re a job site, create RSS feeds for both your job listings and your job seekers, and then feed both of those through a service like Twibble too. Voilà: instant Twitter eyeballs.
Whether you’re a company looking for the top talent; a job seeker looking for a new job; or a job site trying to pair jobs seekers with the perfect jobs for their skills, Twitter is indeed an admittedly challenging platform to master, but its potential for tremendous reward makes it well worth the effort.
So give it a shot, and let us know how it goes… or doesn’t? Either way, let us know what you think in the comments.