It’s a valid question: how to use Twitter, and more specifically, how to use Twitter with Twibble? But to answer this question requires one to step back and look at the Twitterverse in its entirety, and to understand who uses Twitter; why they use it; and ultimately, how you use Twitter. So let’s start there, shall we?
The Twitter Consumer
The first type of Twitter’s 300 million-odd users is the “Consumer.” No, not “consumer” in the commercial sense, but in the opposite sense to the “Producer,” which we’ll discuss next.
The Twitter Consumer can be best defined as follows:
“One who uses Twitter merely for consumption of information rather than production; one who strictly uses Twitter for reading tweets and rarely — if ever — for composing tweets.”
Note that for purposes of this discussion, a Twitter Consumer is not the same as a non-user of Twitter, i.e., one who signs up but rarely — or never — logs in to use Twitter in any capacity at all.
According to DMR, only 1/3 of Twitter’s 300 million customers log in on a daily basis as of July 2016, while a whopping 44% created an account but never sent a tweet. Net-net, it’s estimated over at StatisticBrain that roughly 40% of Twitter users are pure Consumers rather than Producers — i.e., they only read without ever writing.
The Twitter Producer
In contrast to the Consumer, a Twitter Producer is one who uses Twitter not merely for consumption, but for production — one who actually uses Twitter to compose and send tweets into the Twitterverse.
For simplicity, we won’t be distinguishing between those who tweet once per day and those who tweet 100 times per day: a Producer, for purposes of our discussion, need merely actively produce content on Twitter rather than simply consume content.
If we take the inverse of the data provided above, we can estimate, then, that roughly 60% of Twitter users actively produce content, or roughly 180 million users.
On its face, the explicit reason to be a Twitter Producer is no different to why one would compose content on any other medium, whether it’s photos on Instagram, articles on a blog, or pins on a Pinterest board: to write and share information to whomever may be interested in what you have to share.
Less explicitly, however, is the circuitous logic behind producing content, namely, to build a base of loyal followers: after all, as they say, if a tree falls in a forest and nobody is around to hear it, does it make a sound? The absurdity of the physics in this philosophical thought experiment aside, it’s a legitimately valid point on Twitter: if you have no followers, you could tweet out the most published novel in the world — The Lord of the Rings, in case you were wondering, with 165 million prints — in 140 character increments, but it would all be in vain as there would, in fact, be no one to read your obsessively crafted tweets.
Besides disseminating your thoughts on life, then, the real purpose to (continuously) produce content on Twitter, as with a blog, for instance, is to spark enough interest in a few people here and there, that it catalyzes a growth of followers: the more you produce, the more people like your content, the more they share it, and so the more followers you get, and so on.
Ideally then, Twitter Producers in fact produce content firstly to get more followers, and secondly to spread their thoughts; the latter without the former would be a futile endeavor indeed. Put another way, if you get followers, then it is necessarily the case that you produce content; if you do not produce content, you will not get followers.
How to produce, then?
As with all things in life, production is a disproportionately more difficult and time consuming thing than consumption: one hour to cook a gourmet feast; 10 minutes to devour it. 30 minutes to write this blog post; five minutes for you to read it.
Twitter is an especially tricky thing, and, at first blush, appears to shorten the average per-unit production time, since each unit of production is limited to just 140 characters.
The problem, however, is that since each tweet is so short, it’s more difficult to make it count; that, and you need to keep tweeting things all during the day since the half-life of a tweet is anywhere from just a few seconds to a few minutes at most — i.e., since Twitter’s newsfeed is constantly scrolling and updating with newer content, anything you tweet at time t=0 will be quickly be lost in Twitter oblivion as it’s quickly shoved down by newer content.
The trick is therefore to create what I call “quality-dense content,” or, both a high number and high quality of content all through the day. And oh, by the way, it’s important to make sure the stuff gets read, liked, and retweeted, or it’s all in vain.
The question then becomes, what determines high quality stuff?
Think of your followers; not yourself
This may — may? — seem a bit counterintuitive, but the best content to share on Twitter to gain followers may not necessarily be what you find the most interesting, but rather, what your followers — read: your future followers — find the most interesting. The trick is to ensure you produce a steady stream of high quality content that your existing followers will like so that they share it sufficiently to get you yet more followers. This means always tweeting content that your current and future followers are more likely to enjoy reading and sharing.
If you’re on Twitter, and if you are a Producer, then it’s because you want (need) to get more followers
Putting all this together, then, we can arrive at the above truism, namely, that if you’re a Producer on Twitter, then it’s necessarily the case that you have or are trying to get more followers; otherwise, why Produce content? To wit, if you have zero followers, producing content will be only slightly more useful than walking into a brick wall over and over again.
How to ensure you always tweet great content? Borrow it! (But give due credit!)
Seriously, there’s a ton of great stuff out there — blog, YouTube channels, Pinterest boards, even Etsy stores! — and the beautiful thing about Twitter — about all social media, really — is that people want you to share their stuff!
But since there’s so much great content out there, and making time to find and share relevant content all day can take a ton of time… or at least, it would take a ton of time if it weren’t for Twibble. With Twibble, the idea is simple: just add the RSS feeds for the content you like; schedule it to go out when you want it to; add relevant hashtags and personalized messages; makes sure to add the appropriate user from whom you’re getting the content by mentioning them in the “via” field, and that’s it!
By adding numerous RSS feeds for content that matters to your followers to Twibble, you can be sure that your twitter feed will always be full of interesting, relevant content, complete with images and even videos in every tweet. Result: more engagement, more followers, more business.
Click here to learn how to use Twibble to get the most out of your Twitter account!