An analysis of utility versus entropy in social systems, or, the simple solution to fix Twitter

simple solution to twitter's problems

As I wrote yesterday, I’m a huge fan of the beautiful simplicity afforded by Occam’s razor: it posits that, when given several alternative explanations to explain an hypothesis, the simplest solution is often the right one.

And this isn’t just a thing that sounds good to say (well, it does feel good, but that’s not the point). It’s actually almost always true, too; we’ve trusted its elegance countless times for our startup, and it’s never let us down.

It’s time Twitter heeded the same wisdom.

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How to Boost Your Twitter Engagement & Following in 5 Simple Steps!

How to Boost Your Twitter Engagement & Following in 5 Simple Steps!

This is a guest post by Mike Glover

It’s no secret, if you become a big enough deal on Twitter, you can write your own ticket!  But how does one do that?  How does an ordinary person boost their twitter engagement and following and become one of those influential people on Twitter?  Sure, you could get lucky one day and end up on TV or get a book deal, but the odds of either of those happening are getting smaller and smaller every day.  So if you want to become a Twitter Influencer, you have got to put in the work and build your community through sharing quality content and engagement!  Here are a few tips that might help along the way.

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How Twibble got me back on Twitter with 40,000 followers in 14 months

guest-twibble-growth

This is an unsolicited guest post written by Mike Glover, Digital Marketing Strategist, who tweets about inbound marketing & SEO. He’s the Content & Social Media Manager at ECPI University in Virginia, and he’s Hubspot Inbound Marketing Certified. You can follow Mike on Twitter at @Inbound_Mike.

I remember it like it was yesterday.  Setting up my Twitter account and Tweeting that first Tweet on Twitter.  It was Friday, September 17, 2010, and it was like magic!  I had mostly ignored Twitter previous to this day, but on this day, Twitter became a part of me, and me, a part of it.  I dove in head first and was all in!

Mainly inspired by Scott Stratten of UnMarketing, my goal was modest enough, take Twitter by storm, show them who I was and become an overnight social media sensation!  Or at a minimum, grow my personal brand enough that I could start public speaking at some of the better-known SEO, SEM, and Content Marketing trade shows and get my name out there.  Maybe I was thinking I could go into consulting, and a large Twitter following would catapult me into that career along with a large client list that would be willing to spend thousands of dollars just for my opinion…HA!   

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