An analysis of utility versus entropy in social systems, or, the simple solution to fix Twitter

simple solution to twitter's problems

As I wrote yesterday, I’m a huge fan of the beautiful simplicity afforded by Occam’s razor: it posits that, when given several alternative explanations to explain an hypothesis, the simplest solution is often the right one.

And this isn’t just a thing that sounds good to say (well, it does feel good, but that’s not the point). It’s actually almost always true, too; we’ve trusted its elegance countless times for our startup, and it’s never let us down.

It’s time Twitter heeded the same wisdom.

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Alternatives to Twitterfeed: the sad, dangerous prospect of a Twitterless world

sad twitter

Twitter is a peculiar thing. With some 300 million active users around the globe, there seems to be not a single media company, news program, or celebrity on the planet without a Twitter account. And yet news of the company’s demise, imminent (failed) acquisition(s), and utter uselessness seem to permeate the internet, ironically, mostly throughout the Twitterverse. Go figure.

But Twitter isn’t going anywhere. Or at least, it better not. Indeed, I’ve been a vocal proponent of just how useful Twitter is; how it really hasn’t any viable substitute; and how for millions of people around the world, it isn’t just a nice thing to have, it’s a legitimate necessity just to stay alive. To wit, Twitter matters more today than when it first hatched 10 years ago, and it must not be allowed to fail. It’s simply too important.

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Today’s Dyn DDoS attack: you wanted a world without Twitter? You got it. Enjoy.

ddos twitter

PSA: Use the following OpenDNS IP to access (a broken) Twitter, Quora, Reddit, etc: 208.67.222.222

For weeks — years? — people, the media, news outlets, trolls everywhere — have heralded the death of Twitter, or at least, the beginning of its end, never mind its indisputable value and even necessity to millions of people around the world.

Well folks, today, those of you who think Twitter doesn’t matter, good luck getting your to-the-second updates on the latest state of this morning’s epic DDoS attacks with a simple Twitter query for #ddos or #ddos #dyn or whatever.

Because Twitter is down for the count.

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Three examples why Twitter still matters today, more than ever, and where it’s headed

flock of birds

Twitter is dead. Twitter is useless. Twitter is just for celebrities / trolls / prOn. (And walruses too, apparently.) Its signal-to-noise ratio is only slightly better than a nuclear explosion. Its growth has plateaued; nobody knows how to use it; it’s going to be acquired (and shut down); and in any event, it just plain doesn’t matter.

Except that it isn’t useless — not even slightly — and it does matter. It matters a lot. Arguably even more today, in the twilight of 2016, than when it first hatched, an incredible 10 years ago. Because nothing — no medium; no website; no blog; and no, not even Facebook — can rival it for the astonishing speed with which news and information propagates through the ether of the Twitterverse; the dependence of millions for its ability to quickly and easily communicate en masse; and the reliance by news and media agencies around the world to disseminate information to their legions of faithful followers.

Here are just three powerful examples of how Twitter has not only improved the world in which we live, but is in fact a very real and necessary thing in our digital and ever-connected world; a thing upon which we are now more or less dependent — at least for certain things — whether we realize it or not.

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How to use Twibble to get the most value out of Twitter

Twibble is designed to do three things very well, and very easily:

  1. Ensure your twitter account is always tweeting interesting, relevant content
  2. Increase engagement with your followers
  3. Gain you more followers

Last time, we talked about how you can use Twitter with Twibble, and ended up explaining the logic behind what it means to “get the most” out of Twitter.

Today we’ll go full circle and explain exactly how Twibble works, how to use it, and how Twibble was designed to achieve that aforementioned goal of “getting the most” out of Twitter.

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How to use Twitter with Twibble

baby ducks following mama

It’s a valid question: how to use Twitter, and more specifically, how to use Twitter with Twibble? But to answer this question requires one to step back and look at the Twitterverse in its entirety, and to understand who uses Twitter; why they use it; and ultimately, how you use Twitter. So let’s start there, shall we?

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How to Boost Your Twitter Engagement & Following in 5 Simple Steps!

How to Boost Your Twitter Engagement & Following in 5 Simple Steps!

This is a guest post by Mike Glover

It’s no secret, if you become a big enough deal on Twitter, you can write your own ticket!  But how does one do that?  How does an ordinary person boost their twitter engagement and following and become one of those influential people on Twitter?  Sure, you could get lucky one day and end up on TV or get a book deal, but the odds of either of those happening are getting smaller and smaller every day.  So if you want to become a Twitter Influencer, you have got to put in the work and build your community through sharing quality content and engagement!  Here are a few tips that might help along the way.

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Five powerful ways to use Twitter to find jobs and talent

Twitter for Jobs and Talent

Accurately and efficiently matching jobs with the best talent is a seemingly unsolvable problem that’s plagued employers and (potential) employees since the dawn of time. Besides the fundamental noise problem — job seekers applying to jobs for which they’re not even properly qualified — is the two-sided visibility issue: ensuring that jobs get noticed by more and better qualified candidates; and on the flip side, that candidates can be more easily discovered for the appropriate jobs.

As a job search tool, Twitter is definitely a hit or (mostly) miss proposition: the nature of Twitter’s timeline means tweets are by definition a fleeting moment in time, so hoping to be discovered by a hiring manager on Twitter is only slightly more probable than looking up at just the right moment to spot a meteor streaking across the night sky.

Fortunately, there are a few useful tips and tricks that can increase your odds of better leveraging Twitter not only to find talent, but to find jobs, too.

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How Twibble got me back on Twitter with 40,000 followers in 14 months

guest-twibble-growth

This is an unsolicited guest post written by Mike Glover, Digital Marketing Strategist, who tweets about inbound marketing & SEO. He’s the Content & Social Media Manager at ECPI University in Virginia, and he’s Hubspot Inbound Marketing Certified. You can follow Mike on Twitter at @Inbound_Mike.

I remember it like it was yesterday.  Setting up my Twitter account and Tweeting that first Tweet on Twitter.  It was Friday, September 17, 2010, and it was like magic!  I had mostly ignored Twitter previous to this day, but on this day, Twitter became a part of me, and me, a part of it.  I dove in head first and was all in!

Mainly inspired by Scott Stratten of UnMarketing, my goal was modest enough, take Twitter by storm, show them who I was and become an overnight social media sensation!  Or at a minimum, grow my personal brand enough that I could start public speaking at some of the better-known SEO, SEM, and Content Marketing trade shows and get my name out there.  Maybe I was thinking I could go into consulting, and a large Twitter following would catapult me into that career along with a large client list that would be willing to spend thousands of dollars just for my opinion…HA!   

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